Funnel Myths (2)

If you’ve been working online for any amount of time, you’ve likely heard about sales funnels. 

There are some BIG misconceptions about funnels that I believe really hold people back from creating one.

Funnels are an amazing way for you to serve your customers, in the best way possible. 

The purpose of the post is to help break down some of the main objections or concerns you might be feeling around creating your first sales funnel. If you’d rather watch the video, simply click below.


Myth #1: You Need to Be Techy to Build A Sales Funnel

Over the past few years, countless new tools have come out on the market that make building landing pages and email marketing sequences easier than ever. Most systems that you come across have drag and drop page builders, and visual layouts for automations. Both of these features make it super easy to build out an automated sales funnel, without ANY previous tech experience.

Because of free tools like Google and YouTube, it’s easier than ever to learn practically anything we want for free. So no matter your skill level, if you want to learn the tech, you’ve got the resources at your fingertips to do so.

Remember, like everything else we’ve learned over the course of our lives, like riding a bike, driving a car, or learning a new sport, we feel really challenged at first, then we figured it out!


Myth #2: The Tech to Build Funnels is Expensive

There is a multitude of different technologies and tools that can be used to build sales funnels, and the costs vary greatly.

Here’s what you need to have in order to create a fully-functioning sales funnel.

  1. The ability to build a landing page
  2. The ability to build a checkout page & take payments
  3. The ability to trigger email sequences automatically after someone
    • opts-in from a landing page, or
    • buys your product from the checkout page.

Here are some possible tech combinations, and the associated costs

Convert Kit + Teachable $29 + $29 = $58
Kartra $99
Convert Kit + WordPress + Sam Cart $29 + Free + $99 = $128
Keap + Clickfunnels + Zapier $149 + $99 + $19 = $267
  • Prices are in USD as of Feb 2020
  • WordPress is listed as “free” assuming you already use it for your website

So, as you can see, there’s quite a range. I’ve personally built a fully automated sales funnel using each of the combinations above.

If you’d like to see a more throughout breakdown of these tools and their capabilities, grab my free guide here, and scroll to the last page where you’ll find a “Funnel Tech Cheat Sheet” comparison guide.


Myth #3: You Need to Have a Product to Sell

This is one of the biggest misconceptions! Funnels are one of the best tools to help you grow an email list of people who are struggling with the exact problem your product is going to help them solve.

Creating a funnel BEFORE you have anything to sell can help you do three really important things:

  1. Build an email list of ideal customers
  2. Survey new leads to gain insights to inform the development of your product
  3. Build a waitlist for your product launch

Another benefit of building out your funnel before you have something to sell is that a list-building funnel has fewer moving pieces than a fully-automated sales funnel, which gives you the opportunity to get comfortable with tools involved, on a smaller scale, rather than learning it all during your launch.

So, if you’ve been a bit hesitant about building your first sales funnel, I hope you feel more confident now and ready to get started!

If you’d like any extra support, I’ve created a free guide that will walk you through 6 steps that you can take to create your first sales funnel, and provides you with a tech cheat sheet on the last page, to make choosing your tech easier.

If you’d like to leave a comment or have a question, simply click the video above and leave it on YouTube, and I will be sure to respond to you!

Justine Haveland About Portrait Image (1)

Hey, I'm Justine!

I started my online business journey in 2017 as an Infusionsoft Certified Partner, helping small businesses automate their sales and marketing.


After helping 100+ small businesses, I noticed that almost all of them had the same problem. They bought courses that promised to help them build an automated sales funnel, but all they got was strategy and confusing templates, and no implementation help at all.


So, I decided to package up what I was doing for my clients, in a step-by-step system, called Funnel That Sells, and sell it at a crazy, no-brainer price of just $27. FTS went on to help over 2000+ small biz owners DIY their very own automated funnel, in less than 9 months.


(OH and add 2000+ customers - not freebie seekers - to our email list)


Funnel That Sells turned my hourly service biz into a multiple six-figure, scalable business in less than a year. Now I help other service providers turn what they know into scalable offers - through my programs and coaching.