Like you, I always craved complete freedom. But I got the message that a well-paying corporate job was the best bet for a happy life. So I went to business school, worked at top consulting firms... and hated every minute of it.

I started my first online business in 2017 as a way to escape the corporate world. After helping 100+ small businesses automate their sales and marketing, I knew it was time to shift away from purely trading time for money.

I attempted to create a course, but the idea of live launching, pre-selling, and delivering the content live was simply not possible while I was home full-time with my twins. So, I created a $27 offer and set up paid ads to sell it on autopilot.