ep 03 (6)

Today we are joined by small business strategist Viola Welang.
Viola has spent her career helping small business owners run profitable and stress-free businesses! Viola provides education and resources for small biz owners to help them create a strong foundation that they can scale upon.

In this episode Viola teaches us all about:

  • creating your vision
  • identifying & addressing key issues in your business
  • understanding your external environment (SWOT analysis)
  • creating measurable short term goals & manageable long term goals
  • creating objectives based on your goals
  • strategic planning & developing tactical steps for your business
  • outlining your measures to evaluate your performance

So grab a pen & paper, and let’s dive into Viola’s ‘Business Done Right’ framework!

About Our Guest

Viola Welang

Viola Welang has been an entrepreneur since the age of five. Through her many business ventures, education and career, she has experienced successes, lessons and above all a unique insight to the architecture of a small business. Her passion for small businesses success led to the creation of The Business Essentials in 2012 (formerly Aloiv Group). Her approach is to leverage and customize best practice solutions to fit the small business ecosystem. She has worked with businesses in a wide range of industries including IT, AV, retail, waste management, health care, garment manufacturing, non profit, government, energy and management consulting. Viola has a BSc in Accounting and MBA in Management; she is also a wife and mom of two.

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Justine Haveland About Portrait Image (1)

Hey, I'm Justine!

Like you, I always craved complete freedom. But I got the message that a well-paying corporate job was the best bet for a happy life. So I went to business school, worked at top consulting firms... and hated every minute of it.

I started my first online business in 2017 as a way to escape the corporate world. After helping 100+ small businesses automate their sales and marketing, I knew it was time to shift away from purely trading time for money.

I attempted to create a course, but the idea of live launching, pre-selling, and delivering the content live was simply not possible while I was home full-time with my twins. So, I created a $27 offer and set up paid ads to sell it on autopilot.