Tools of the Trade
Whether you're just getting started with digital products, funnels, and automated systems, or you've been in this game for a long time and you're simply ready for a systems upgrade, check out my fave tools below for building a thriving digital business that runs completely on autopilot.
Funnel Building Tools
Clickfunnels is hands-down the most robust (yet user-friendly) funnel builder out there. I've used it for years and I always recommend it to newbies because you can watch TONS of tutorials to help build your funnels - which is perfect when you're at the DIY stage.
The all-in-one solution for running your entire online business. Not only is Kartra one of my top choices for funnel building tools, but I personally scaled my business from $0-$100K+ with JUST this tool. It's my email marketing service, funnel builder, and course platform. If you're looking for simplicity & affordability - Kartra is it.
Kajabi is the all-in-one business tool that rivals Kartra when it comes to top-notch course experience and funnel-building capabilities. Kajabi offers easily customizable tools to take you from idea to launch quickly. If your goal is to create a digital product or course business, Kajabi is the funnel-building tool for you.
Sales Boosting Tools
Low-priced products are typically sold to a totally cold audience, so you need to do everything in your power to make people feel comfortable investing. Having a chat function on your low-ticket offer sales page allows leads to chat with your team on-demand, thus increasing your conversion immensely (even if you're still new to the online world).
SamCart is THE cart system to add to any funnel, especially if you're using you're using your website own on WordPress or Squarespace to build your sales page. With SamCart integrated into your website, your customers are guaranteed to have an excellent purchasing experience, with an easy setup on your end as well.
ProveSource boosts social proof and increases conversions by showing who's recently purchased your digital product, enrolled in your course, or signed up for your freebie. It can even show purchase locations by city/country, which is great if you're trying to reach a worldwide audience. It's the extra boost to get people off the fence.
Email Marketing Tools
This is the go-to email marketing tool for bloggers and newbie business owners, but don't worry - you won't "grow out of it" because ConvertKit was built to stick with you even as you hit 6 and 7 figures in your business. When it comes to price, ConvertKit can't be beaten.
Active Campaign is a robust email marketing tool but a little pricier compared to ConvertKit. I've used both and don't consider one to be "better" than the other. Ask yourself this question: which better integrates with the other tools you're using? I suggest signing up for a trial of each!
Kartra is one of my top choices for email marketing tools. I consider it the "all-in-one" solution for running your entire online business. In fact, I personally scaled my business from $0-$100K+ with JUST this tool. If you're looking for simplicity meets affordability - Kartra is it.
Course Creating Tools
MemberVault is highly customizable and affordable course platform with excellent customer support. and has great customer support. If you're dreaming of creating a "shop-front" for your digital products, MemberVault might be just the tool for you.
Kartra is the "all-in-one" solution for running your entire online business. Not only is Kartra one of my top choices for course creation tools, but I scaled my business from $0-$100K+ using Kartra as an email marketing service, funnel builder, and course platform.
Kajabi is the all-in-one business tool that rivals Kartra. As a course creation platform, your students will have an incredible experience moving through modules. If your goal is to create a digital product or course business - this is the tool for you.
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